Cut and polish with a machine. Hand polish and waxing wont get it.
it's most likely just the very top layer of clear coat is faded, and the scratches dont help. But minor scratches and swirl marks will be removed with a good polish job. then some NICE wax or paint sealant to protect. Got a pic to show us how bad it is?
'14 HD street bob, 103ci/ 6spd, DK custom intake, Power vision2 tuner, Bassani 2-1 road rage, steering damper, Daymaker LED headlight, cafe fairing, + more!
'08 aero 750, jetted, Uni air filter, holesaw mod, 170 rear, still in the family.
'00 Silverado 2500, supercharged 6.0L, 10in of lift, Cognito UCA's, 35in mickey thompson's, 2012in wheels, 4.88 gears, MSD iginton, K&N filter, headers, true duals, 6000K HID's.