Gerbing does list their wattages. Remember that the wattage listed is the "full power" draw of the item. if you have the temperature controller (and I highly recommend it) then the 77 watt jacket liner will only be drawing 15 watts if you have it turned down. This is what bullzeye was talking about. Be sure that you wire it up so you can turn it off off you need to, but use the temp controller too, since that will lessen the total draw on the system when you don't need to be running it at full power. (It will also save you a lot of sweat if you can turn it down, since I read somewhere that these things can get very, very warm if you're only out riding at 45 degrees.
He's also right about the bike running off of the battery until the engine revs up. On the 1986 Shadow, the point is around 1,500 RPM. On my Nighthawk, it's around 2,500. But if you ride around in stop and go traffic a lot, you'll want to turn your heat off because it will kill the battery if you're just sitting at a red light frequently.
I have read that some of the after-market stators are wired with heavier gauge wire to make them more reliable, however, I have not read much to indicate they they provide more juice. A charging system is more than just the stator. The rectifier and voltage regulator need to be able to handle more power also, and for that reason, I think it would be unwise to try pushing more power through an after-market stator, even if it does have better wiring.
If I was wiring this all up, I would put an ammeter on the battery. I tend to overdo things, so this would be in suit. I would hook the ammeter right inline with the main fuse (the 30 amp one) so that I could see where the power was going at every point in my trip. Remember the old cars and tractors that has the ammeter that read from -30 to +30 and the needle would be pointing at 0, right in the middle when the switch was off? This way, if you saw that the needle was pointing in the negative area, you should either throttle up at the stop light, or shut off the heater. When riding around, you should see that it's in the positive area. This way, you'll always know of your heater is running off of the battery, or whether the battery has enough power to charge properly. These meters are about $20 at AutoZone or any other car parts shop. It would be cheap insurance to prevent yourself from getting stranded somewhere. And beside, more gauges always looks cool!
--Justin